Launch reels that didn't need a CTA
Six reels, 3.1M views, 4.2% follow-rate. Conversion measured the only way it should be — at the till.
RoleConcept · Script · Talent · Edit
The brief
A new restaurant in Bengaluru needed to feel discovered, not advertised. The brief: launch us without launching us.
Approach
- Mapped the dish-by-dish story across six reels — order matters when you're building an arc.
- Shot all six in two evenings. No agency crew. Phone + ring light + the actual chef.
- Wrote captions that read like a friend's recommendation. No emojis. No hashtags after day three.
What happened
0.0MReach
+0Follows
0%Avg watch
Sold out 11 nightsBookings
Now booking · Q3
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