Selling a building like a magazine
Full launch comms, social, paid, lookbook. 220 leads in week one. The sales team had a sit-down.
RoleStrategy · Content · Paid
The brief
A premium development needed to sound like a brand, not a brochure. Two months. Soft launch to hard.
Approach
- Built the voice first — fewer adjectives, more rooms.
- Lookbook-style organic. Paid ran lifestyle creatives, not floor plans.
- Inbound form rewritten so the field that mattered came first.
What happened
0Leads (wk 1)
₹0CPL
0m 41sTime on page
Now booking · Q3
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